After a dark period, medical-themed websites have returned to soaring in Google's SERP. The pre-"Medical Update" values from August are quickly being restored.
What is the medical update?
Acore algorithm update that took place on August 1, 2018. The change was broad, but the sites that suffered the most were those with a "Medical" theme in the broadest sense of the term. Dramatic drops and years of work on content and SEO seemingly thrown to the wind!
Our science and medicine blog, cliccascienze.it, also suffered serious setbacks, while the vertical andrology portal andrologia-online.it, managed by us for Dr. Maretti, being more vertical and carefully maintained daily, came through Google's penalty almost unscathed.
How to protect yourself from Google updates
To avoid sudden collapses in search engine rankings, we at Marco Salvatori Design work directly with the client on content. We propose updates and modifications to make communication more effective and the relationship with Google more efficient. This allows us to avoid annoying penalties that effectively cost thousands of euros in lost revenue.
Do you have a search engine visibility problem?
