Project and goals
For By Sandra Extension we have created an e-commerce designed to accompany the discovery of professional extensions and hair care products. The home enhances the identity of the brand, collections and quality of the proposal with wide images, editorial hierarchies and a premium beauty tone.
The project combines responsive e-commerce web design, navigation by hair type, product catalog and clear calls to action to make the purchase more fluid from desktop and mobile. The structure is designed to support SEO on-page, Google Ads Shopping campaigns and web marketing activities dedicated to the beauty sector.